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Diluting The Brand – CrossFit Journal

Diluting The Brand



I wrote an article for the CrossFit Journal back in 2009.  I believe it applies even more today than ever before.  Click the pic to be directed to the CrossFit Journal to read the FREE article.

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2 thoughts on “Diluting The Brand – CrossFit Journal

  1. It is interesting where the entire fitness/crossfit/strength and conditioning world is going. The popularity has grown and people’s awareness is at an all time high, but there is still so much poor instruction out there. I am hoping the best rise to the top.

    • Totally agree. Seems to be a conflict of opinion between those who think the people are too dumb or uninformed to know what bad coaching is against those who think bad coaching will just be found out and eliminated because people won’t go there.